When you are on the search for relevant data, maybe it just helps to have a small animal with you. Here at Evolve Research, we have our mascot Gladwell. At the US Census, they’ve created one of their own - the Data Ferrett.
What’s the Data Ferrett? Well, actually, it’s quite helpful, since it gives marketers and other researchers an opportunity to dig deep into the demographic information offered by the government and use it in some very strategic ways
This is a must-share graphic we found on Fast Company which lays out all of the way user experience interacts with other fields of design. When Evolve Research works with clients on website usability studies, we make sure to take into account all of the factors which go into how a consumer interacts with a website, many of the ways are articulated here. As Fast Company wrote: "You’ll see UX’s overlap with architecture, human factors, sound design, and computer science—and you’ll also see its sweet spot, interaction design, with user interface and all of its tentacles at its heart."
Where is the curve when it comes to digital marketing?
Who's ahead of it and who's behind it?
When it comes to which areas around the world are ready to fully grasp what is happening online, finding an accurate answer can be hard to come by. While some places are red-hot with fast connections and robust platform use, other places still lag behind. In order to give a clearer and fuller picture of how the world is reacting to and embracing digital media, Forrester Research has released what it calls the Forrester Readiness Index (FRI) for digital marketing.