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04.15.15
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Government offers stream of information through Data Ferrett

POSTED BY Kevin

When you are on the search for relevant data, maybe it just helps to have a small animal with you. Here at Evolve Research, we have our mascot Gladwell. At the US Census, they’ve created one of their own - the Data Ferrett.   What’s the Data Ferrett? Well, actually, it’s...
04.08.15
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What are the disciplines of User Experience Design?

POSTED BY Kevin

This is a must-share graphic we found on Fast Company which lays out all of the way user experience interacts with other fields of design. When Evolve Research works with clients on website usability studies, we make sure to take into account all of the factors which go into how a consumer...
04.01.15
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Forrester outlines digital readiness

POSTED BY Kevin

Where is the curve when it comes to digital marketing?    Who's ahead of it and who's behind it?   When it comes to which areas around the world are ready to fully grasp what is happening online, finding an accurate answer can be hard to come by. While some places are red-hot...
03.13.15
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Small business need market research for success, too

POSTED BY Kevin

It's not always the big dogs that need help with research for its marketing efforts.   Gladwell's all for running with that pack, but sometimes the puppies need a boost too.   When someone launches a business from scratch, they typically focus on their own areas of expertise and...
03.06.15
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Want to succeed with an app? Be quick

POSTED BY Kevin

A recent survey by software company CA Technologies dug into the connection between customers and their apps. Spanning 18 countries and more than 6,000 users, the research was trying to discover the factors that dictated app brand loyalty. And the results were insightful, uncovering three main...
02.27.15
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What do you need to know about website usability?

POSTED BY Kevin

There are many factors to consider when building or redesigning your website. First, it must be attractive. Make people want to come and see your site.    Make it unique and enjoyable for them.    Second, it must contain all the information you want to share with your ...
02.06.15
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Are push notifications alienating your customers?

POSTED BY Kevin

Push notifications. We all get them. They have become a daily part of the  smartphone owner’s life.   Most apps, if not all, want consumers to opt in to them. In fact, they push them on consumers as soon as they download the app.    They can be used to send out...
01.26.15
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The hows and whys of A/B testing

POSTED BY Kevin

Here is a great graphic we found on Visualistan recently that breaks down the importance of A/B testing for brands and companies. Enjoy.   
01.23.15
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Could speed tank your site's rank?

POSTED BY Kevin

Could your website functionality be tanking how your site also performs in Google's search engine results?   According to experts the answer is yes - but that's not all. It also appears that ad performance is also tied into how a site performs. When developing a new site, pages like a...
01.09.15
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YouTube no longer king when it comes to online video content

POSTED BY Kevin

Remember when YouTube was the place to go to upload your videos you want to share with the world? Remember when Netflix was the only one producing original movies?    Remember while you can, because things are changing in the online video world.    According to the company...
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