You know when you've got so much to manage you feel like you're spinning plates? That's how good focus group moderators feel...all the time. These are the skills you need to stop the plates from crashing down.
Focus groups, a bonefide research staple. But there's a lot more to them than you might think...
Pokémon Go is the most downloaded app ever. But it's not just a game - for smart marketers this is a fantastic opportunity.
Marketing research and polling, they're the same, right? Actually, no.