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Latest Blog Posts

01.13.12
3

Don't Treat Kids With Kid Gloves

POSTED BY Kevin

  For a living I speak with a lot of people. From CEO's to Regular Joes and everyone in-between. Doctors, mechanics, food preparers, professors, benefit administrators, people who pay their bills online...you get the picture.  Now, it's my job to figure out how to talk to these...
11.30.11
3

Marketing, Mingling and Charity

POSTED BY Kevin

We love marketing. Especially when marketing is used to benefit kids in less-than-fortunate circumstances. As some of our local friends know, each December AMAOKC hosts the Freezin' Season Jingle Mingle.  The purpose is for marketing and communications professionals (our Ad Club, PRSA and...
11.22.11
0

Research Driven PR

POSTED BY Kevin

  We all know that good research provides an organization with very clear marketing direction.  It can show us who our target audience is, what to say to people to get them to engage with a brand and the relationship between product sales and specific marketing messages.  And, of...
11.15.11
2

Google Loves Research: Think Insights

POSTED BY Kevin

As someone who works for a marketing research agency, I always get a warm and tingly feeling when I find facts and figures on the internet.  I mean, what's not to get excited about?  Good data is the foundation upon which awesome markerting campaigns are built. You can imagine my (...
11.11.11
16

We're On The Air

POSTED BY Kevin

For the last several months ourselves and our merry band of web developers have been involved in a pretty intense website overhaul.  But hark!  The site is live today, 11/11/11. The new website is an integral part of our core identity, and not a simple re-skinning project.  It has...
08.30.11
0

Why The Change?

POSTED BY Kevin

Because we did our research.So, Evolve...evolved. As our company became more proficient and experienced, our image was ready for a new dynamic. It was time to develop a brand image that conveys who we really are:   · Focused researchers· Unorthodox partners· Enthusiastic...
06.23.11
0

A Bit of a Teaser...

POSTED BY Kevin

What do a marketing research firm, a bloodhound and a re-energized sense of purpose have in common?They are all elements of Evolve’s rebranding. We’re not quite ready to release the hound on the world, but we wanted to talk about the research we did for ourselves. Like it does for...
06.13.11
2

Evolving Culture: Evolving into Experts

POSTED BY Kevin

Today we are going to share with you one the main secrets of our success.  Interestingly, it has nothing to do with sales or marketing but everything to do with culture.  More specifically, it is about fostering the right culture. It's no secret that we try to be a fun and out-of-the...
04.12.11
0

Beer vs. Wine: The Drink of Choice for Millennials

POSTED BY Kevin

  It’s no secret that Americans love to drink.  According to a recent Harris Interactive survey, 78% of Americans aged 21 or over reported that they drink alcoholic beverages at least occasionally. Historically, younger drinkers tend to prefer beer and older drinkers prefer wine or...
04.11.11
0

To Bring or Not to Bring Sexy Back?

POSTED BY Kevin

I’ve come across several articles lately that reference statistics being a sexy subject. Some of you might remember Kevin’s (@EvolveKev) tweet from last week - “Statistics is the sexiest subject around. And information design. http://ow.ly/1spL7K". The ...
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