Posted on Fri, Jun 18, 2010
BP screwed up. BP screwed up big time.
Of course, there's the irreversible damage to the marine life as tens of thousands of barrels of oil spew forth into the Gulf. There's also the damage to the coastline of Louisiana which has resulted in tourists rethinking their vacation destination and going elsewhere.
With that being said, you would not blame The New Orleans Convention and Visitors Bureau for throwing their hands up in despair and giving up.
But, as we have all witnessed in recent years, New Orleans doesn't roll like that. They're a resilient bunch at the very least.
By reinvesting some of the $15m check BP wrote to the state of Louisiana, the New Orleans CVB is about to launch a campaign to promote New Orleans as a tourist destination, prove that you can't topple the city and also poke fun at the Brits.
"This isn't the first time New Orleans has survived the British" proclaims one campaigns tagline.
Good for you New Orleans. And in your face BP and the British attack of 1812 (bravo, General Andrew Jackson).
Posted on Wed, May 05, 2010
I saw these print commercials last week for the first time - and I've been thinking about them ever since.
This campaign, created for the Bangalore (India) Traffic Police, entitled Talk Them Dead, clearly demonstrates the dangers of talking on a cell phone while driving.
The visual is disturbing. The blood spewing from the phone is attention grabbing, but the thing that really stands out to me is the emotion portrayed by the actors. Shock, terror and sorrow all captured in a single reflex. Boy, would we have loved to test this creative.
I'm sure we've all experienced near accidents involving oblivious cell phone wielding drivers. Our saving grace is that our streets are relatively uncluttered. We live in a city of just over half a million people.
Bangalore has a population of over 5 million. That translates to a very crowded and chaotic network of roads where road traffic travels inches apart.
Anyway, this campaign from another continent has me thinking...what about you?
Posted on Mon, Feb 08, 2010
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Yesterday's Super Bowl was awesome (for the Saints), but how did you think the ads fared?
Can you believe there were a total of 32 in-game ad breaks featuring 116 commercials?
Unsurprisingly, the dominant advertiser was Anheuser Busch who ran 8 spots, followed by Doritos with 4.
As usual, advertisers used humor as a way to get Super Bowl viewers to remember their commercials - the Bud Light commercials ensured there were laughs aplenty.
While there were no wardrobe malfunctions this year, there was controversy surrounding a couple of the ads - Focus On The Family's pro-life commercial aired during the first commercial break and the video game, Dante's Inferno, (featuring the tagline "Go To Hell") both caused a stir.
This Thursday there is going to be a really interesting panel discussion about the Super Bowl commercials at AMA OKC. A hand-picked panel of advertisers will be providing their take on this year's successes and failures. Make sure you hop over to AMOKC's website and register.
In the meantime, let us know which commercials rocked your world and which ones didn't.
Posted on Thu, Dec 06, 2007
A few days ago, Xbox 360’s across the world (apart from Canada it seems) received the Fall Update…in December(!)
Trawling around the Internet, I’ve seen concern being voiced about the appearance of too much advertising on the 360’s blades.
Sure, there is more advertising now, but it really doesn’t bother me. As long as I don’t get distracted from doing what I want to do, then I really don’t mind.
To me, the environment feels right for some subtle advertising, since I actually find some of it quite interesting – “Oooh, Asteroids Deluxe is available on Marketplace? Sweet!”
I feel that right now there is a nice balance. The advertising is there if I choose to look at it but I can easily tune it out if I don’t want to.