Blog

Latest Blog Posts

06.26.12
0

Are You Using Research to Protect Your Greatest Assets?

POSTED BY Ashlie

  Most businesses are familiar with how research can be utilized by their marketing and advertising teams - testing advertising ideas before spending thousands on production, holding focus groups to discover what new product features consumers want, or uncovering how your services compare to...
06.19.12
0

When Research Turns Ugly

POSTED BY Ashlie

Before you start your next research project, there is something you need to know – research has a dark side. It can get ugly real quick, and, if you’re not prepared and don’t do it the right way, you could get yourself into a bad situation. Need an example? Check this out. The...
06.12.12
0

The Not-So-Innocent Color Palette

POSTED BY Ashlie

  Colors seem so innocent. You learn about them in kindergarten. You pick out your favorite one at the paint store. You color coordinate your outfits. But, there’s really nothing simple about them. Behind their innocuous facade, there is a slew of science, psychology, and market...
06.05.12
0

Can You Spot the Leading Question?

POSTED BY Ashlie

There are a lot of elements that separate a good researcher from a bad one, but one of the most basic ones is the ability to write good questions. Leading questions don’t result in good, valid research; they simply give the researcher the results they, or their client, desired in the first...
PH: 405-602-8029 FX: 405-602-8019 EM: info@evolve-research.com
825 N. Broadway, Suite 210 | Oklahoma City, OK, 73102