Blog

3.13.15

Small business need market research for success, too

It's not always the big dogs that need help with research for its marketing efforts.

Gladwell's all for running with that pack, but sometimes the puppies need a boost too.

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3.06.15

Want to succeed with an app? Be quick

A recent survey by software company CA Technologies dug into the connection between customers and their apps. Spanning 18 countries and more than 6,000 users, the research was trying to discover the factors that dictated app brand loyalty. And the results were insightful, uncovering three main factors which drew (and kept) customers using an app.

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