Read On
Don't Treat Kids With Kid Gloves
For a living I speak with a lot of people. From CEO's to Regular Joes and everyone in-between. Doctors, mechanics, food preparers, professors, benefit administrators, people who pay their bills online...you get the picture. Now, it's my job to figure out how to talk to these guys and ask the right questions so I can go back to my clients and tell them what they need to know to execute an effective marketing strategy.
Most audiences I can take in my stride, but there is one that will send shivers up the spine of the most seasoned researcher: kids. Sorry, let me clarify that. Little Kids.
It's not that the small people are scary - far from it. It's more of the fact that highly effective marketing strategies and 5 year olds are almost at odds with one another. In the red corner, we have market segmentation and bivariate regression. In the blue corner we have Spongebob Squarepants and ponies. Ding ding.
The challenge is, how do we get kids and marketing to mix?
If there is one thing I've learned from being a parent and a professional researcher for 15 years it is this: do not treat kids with kid gloves. They're not stupid. They can grasp pretty much any concept as long as you give them the tools to express themselves. Let me illustrate the point by means of a quick example.
Recently I was touring the state of Oklahoma conducting research with kids. I wanted to know what the kids thought of three different advertising concepts. Even though storyboards were used, the kids had absolutely no problem understanding the concepts (they have better imaginations than most adults). But when it came time to rating the concepts, we wanted to use a rating system that was appropriate to the audience. That meant NOT using bi-polar or likert rating scales.
So, we used BIG THUMBS. Thumbs up, thumbs down or thumbs somewhere in-between. And what a great system it was. Even the shyest of children can clearly and enthusiastically express their thoughts when a big blue thumb is involved!
Whether thumbs are used or not, my point is that whenever we conduct research we have to provide the appropriate tools so the audience can express themselves clearly. Engagement is the key to successful and awesome marketing research.
I thought your idea of using
I thought your idea of using the ROBYN thumbs was brilliant, man. Good job! Two thumbs up. :)
Well, when it comes to
Well, when it comes to oversized research hands there is only one company that we would ever use...ROBYN :)
Thank you so much for the hands, they really made this project fun for the kids.
The title of this blog says
The title of this blog says it all. Great job!
International brand to
International brand to emerging coach purses outlet markets as the main theme. European and American brands in an effort to seek development coach handbags outlet in emerging markets, Italy's Prada and United States coach followed by the Hong Kong cheap coach purses Exchange is typical. Despite Japan effects of the earthquake and tsunami, by Mercedes-Benz's name coach purses for sale is Japan fashion week brought a new atmosphere, and equally fast pace of fashion week.
The other hand, international coach factory store brands on the culture occupied the commanding heights for everyone to see. Unprecedented coach outlet stores luxury market coach factory outlet showing strong growth. Many international luxury brands in the top Museum exhibition, through cheap coach active showing its long cultural tradition and to deepen interaction with consumers.
Reporter seen on the COACH's coach outlet online online shop, on the shop mainly sells merchandise to handbags, cover accessories, jackets, watches, coach factory online jewelry and coach factory online store other products. COACH also went out for special offers up to 50 Taobao Taobao shop, coach for sale selling only on Taobao Mall.
Taobao Mall cooperation coach factory outlet and for the, COACH, President and CEO, Jonathan Seliger, the store will help COACH understand the needs coach factory online and preferences of domestic online shopping customer and accumulated experience in coach online store the field of coach factory outlet online e-commerce, for future market opening in prepare long-term COACH online sales channels.
International brand to
International brand to emerging coach purses outlet markets as the main theme. European and American brands in an effort to seek development coach handbags outlet in emerging markets, Italy's Prada and United States coach followed by the Hong Kong cheap coach purses Exchange is typical. Despite Japan effects of the earthquake and tsunami, by Mercedes-Benz's name coach purses for sale is Japan fashion week brought a new atmosphere, and equally fast pace of fashion week.
The other hand, international coach factory store brands on the culture occupied the commanding heights for everyone to see. Unprecedented coach outlet stores luxury market coach factory outlet showing strong growth. Many international luxury brands in the top Museum exhibition, through cheap coach active showing its long cultural tradition and to deepen interaction with consumers.
Reporter seen on the COACH's coach outlet online online shop, on the shop mainly sells merchandise to handbags, cover accessories, jackets, watches, coach factory online jewelry and coach factory online store other products. COACH also went out for special offers up to 50 Taobao Taobao shop, coach for sale selling only on Taobao Mall.
Taobao Mall cooperation coach factory outlet and for the, COACH, President and CEO, Jonathan Seliger, the store will help COACH understand the needs coach factory online and preferences of domestic online shopping customer and accumulated experience in coach online store the field of coach factory outlet online e-commerce, for future market opening in prepare long-term COACH online sales channels.
Giants Super Bowl Jersey With
Giants Super Bowl Jersey With over 80 years of team history
Eli Manning Jersey, the Giants are currently members of the Eastern
Division of the National Football Conference in the NFL
Tom Brady Jersey.
The Gaints was one
Jason Pierre-Paul Jersey of the greatest team in NFL history
With Victor Cruz Jersey over 80 years of team history
Hakeem Nicks Jersey, the Giants are currently members of the Eastern
Division of the National Football Conference in the NFL
Lawrence Taylor Jersey The Gaints was one of the greatest team
in NFL history, it ranks third among all NFL franchises
BenJarvus Green-Ellis Jersey,
their championship only is surpassed by the Green Bay Packers and Chicago Bears. The Giants had 15 Hall of Fame players , including NFL
MVP award winners Justin Tuck Jersey Mel Hein, Frank Gifford,
Kevin Boss Jersey Charlie Conerly, Y. A. Tittle, and Lawrence Taylor.
During their history, the New York Giants have used numerous uniforms and logos.
Ahmad Bradshaw Jersey
Antrel Rolle Jersey
Brandon Jacobs Jersey
Carl Banks Jersey
Danny Clark Jersey
Harry Carson Jersey
Kenny Phillips Jersey
Mario Manningham Jersey
Mark Bavaro Jersey
Michael Strahan Jersey
Osi Umenyiora Jersey
Phil Simms Jersey
Plaxico Burress Jersey
Prince Amukamara Jersey
Steve Smith Jersey
Tiki Barber Jersey You will find a great selection of NFL apparel
including NFL throwback jerseys and more of your favorite NFL gear here.
New style purses on sale.
New style purses on sale. When it arrives to Coach Purses Outlet on sale, you can in no way Coach Outlet Online assume something much less than fabulous. Coach Outlet based on style Etc., the French style Coach handbags outlet is established to start a brand name new collection of Cheap Coach Purses inspired by inexpensive Coach Outlet Online on sale's boyish attitude and named Coach Purses Outlet right after the adore of her life, Boy Capel. The cheap coach purses, inspired by hunter cartridge Coach Outlet Store Online, arrive in 5 traditional shades, such as red, black, and ivory and element the iconic Cheap Coach handbags on purchase chain strap. Coach Outlet Online Store because of out in September, these Coach Backpacks will certainly be considered a warm Coach purse! With all of the spectacular outfits for adult men accessible at Discount Coach Handbags, it's simple to neglect which they have so various discount coach purses and footwear for us gals too.
Post new comment