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Google Loves Research: Think Insights
As someone who works for a marketing research agency, I always get a warm and tingly feeling when I find facts and figures on the internet. I mean, what's not to get excited about? Good data is the foundation upon which awesome markerting campaigns are built.
You can imagine my (nerdy) excitement yesterday when Google launched a platform entirely dedicated to marketing and market research called Think Insights with Google.
In Google's own words:
"Forward thinking and rooted in data, Think Insights offers you a one-stop shop for consumer trends, marketing insights and industry research. Stay updated and join the conversation"
Besides being a simple repository for facts and stats (by 2012, internet video will account for 50% of all web traffic, didn't you know?), Google shows off its smarts by giving us tools to help find and dive into consumer and marketing insights. Google even has a section dedicated to boiling down information and provding expert commentary on emerging trends.
It probably goes without saying that a lot of information found on Think Insights is realted to digital and search marketing so expect to find much compelling evidence for advertising and marketing digitally.
If you get a spare ten minutes today. take a look around. I'd be interested to know what you marketers think. In the mean time I will leave you with this: a recent research study demonstrating how multimedia advertsising impacted the Volvo brand:
Goosebumps exciting!
Goosebumps exciting!
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