Back

8 Weeks, Countless Insights: What We’ve Learned (and Loved) Together

8 Weeks, Countless Insights: What We’ve Learned (and Loved) Together

Well, that went fast, didn’t it?

Eight weeks, eight emails, a whole lot of agency chat about data, AI, pricing, and the eternal quest to make clients say, “Brilliant — let’s do it.”

If you’ve been following along — thank you. This whole series was designed to make your job a little easier, your decks a little sharper, and your clients a lot more impressed.

But before we get to the grand recap, let’s start with the crowd-pleasers — the three pieces you lot clicked, shared, and sent to your teams with “you’ve got to read this” in the subject line.

Our Top 3 Agency Favorites

1. Research Methods Decoded: A Field Guide for Agencies

You loved this one for its no-nonsense breakdown of when to use qual vs. quant — and, let’s be honest, for the price ballparks. Finally, something that made research planning feel less like guesswork and more like “right then, we’ve got this.” It quickly became the go-to link for anyone who wanted to sound clever and confident in front of a client.

2. 10 Reasons Smart Agencies Decode Human Behavior

This one clearly struck a chord. It’s about remembering that strategy isn’t just about numbers — it’s about people. The best agencies already know this: human understanding is your competitive edge.

3. Behind the Curtain: The Tools That Make Research Click

Everyone loves a peek backstage, and this one delivered. From Deep Dig to PAWS, it showed that great insight doesn’t happen by magic — it happens through a bit of science, a touch of technology, and a lot of curiosity.

The Journey: 8 Weeks of Insights That Help You Shine

Week 1: Stop Guessing—Start Winning Clients

We kicked things off with a bit of tough love: stop relying on gut feel. Great work deserves great evidence behind it. Here are two resources built to make your job easier:

  • A quick blog post that explains why agencies choose research as their secret weapon.
  • A downloadable one-pager and guide with the top ways Evolve helps agencies shine in front of clients by decoding human behavior.

Week 2: Turn Messy Data Into Client-Ready Gold

Because, let’s face it, we’ve all stared at a spreadsheet that looked like a crime scene. The Data Remix showed how to turn chaos into clarity — and make you look like the hero in the room.

Week 3: Proof Your Clients Will Love

When everyone’s got an opinion, data is the peacekeeper. MaxDiff testing helped cut through the noise and give creative teams something solid to rally around.

Week 4: Tools That Make You Look Brilliant—Fast

Deep Dig. PAWS. Fraud checks. Dashboards. The behind-the-scenes magic that makes you look prepared even when the timeline’s absurd.

  • Check out the article to get a look at the tools that make it all click. Trust us, they are worth digging into. 

Week 5: Insights That Win Hearts (and Budgets)

Not everything worth knowing comes from a spreadsheet. This one was about the power of qualitative research — the human stories that shape great campaigns. See how deep insights drive big impacts

Week 6: Make Pricing Easy

Finally — no more “just ballpark it.” We shared our ready-to-use pricing guide to help you plan smarter, pitch stronger, and stop giving away your margin.

Week 7: Ask Better Questions, Get Better Answers

A gentle reminder that bad data starts with bad questions. We talked about how empathy in survey design leads to smarter, more honest responses — and better insights all round. Ask better. Learn more.

Week 8: AI Can’t Do This Alone

Because AI’s impressive — but it doesn’t have empathy, intuition, or the ability to spot that subtle hesitation that says “we’re not quite buying it.” That’s still very much a human skill.

So, What’s Next?

If something in this series made you nod, smile, or think “we should probably talk to Evolve about this,” then you’re already halfway there.

At the end of the day, we exist to make you look good — to back your instincts with evidence and your ideas with confidence.

You bring the vision.

We’ll help you make it shine.

Let’s make your next move your smartest yet → Contact us today!

Posted by

  • Kevin Jessop
    CEO & Research Director

Tags: