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Smartphone users
use less than 10% of
their apps on a daily basis.

Consumers have stopped
doing business with a
company after experiencing
poor customer service.

Consumers would pay
more for a better
customer experience

U.S. adults have used an online
or mobile dating app.

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Blog

05-24-19

A Lack of Vision is Ruining Your Research

Research, like any other business practice, needs a distinct vision to succeed. While you won't know what the data is going to tell you before the fact, you need to know what you're going to do with the data. Research requires a purpose.

05-17-19

Obtain better data with open-ended questions

Asking open-ended questions in your online surveys is a good idea for many reasons. Ultimately, they allow people to respond in their own words, providing color and richness to the data that helps tell the story behind the numbers. Open-ended responses, commonly known as verbatim in marketing research, also aid data quality and integrity, allowing us to identify respondents who did not take the survey seriously.