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  • 8 Weeks, Countless Insights: What We’ve Learned (and Loved) Together

    8 Weeks, Countless Insights: What We’ve Learned (and Loved) Together

  • From Favorites to Proof: How Smarter Message Testing Wins Campaigns

    From Favorites to Proof: How Smarter Message Testing Wins Campaigns

  • Why Messy Data Is Costing You Credibility

    Why Messy Data Is Costing You Credibility

  • Rebrand the Right Way: Lessons from Cracker Barrel

    Rebrand the Right Way: Lessons from Cracker Barrel

  • Designing Surveys People Actually Want to Complete (And Why That Matters More Than Ever)

    Designing Surveys People Actually Want to Complete (And Why That Matters More Than Ever)

  • Know Your Respondents — Or Risk Wasting Your Research

    Know Your Respondents — Or Risk Wasting Your Research

  • Synthetic Data – The Good, The Bad, and The Ugly

    Synthetic Data – The Good, The Bad, and The Ugly

  • 5 Mistakes to Avoid When Drafting Empathy-Driven Survey Questions

    5 Mistakes to Avoid When Drafting Empathy-Driven Survey Questions