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  • Rebrand the Right Way: Lessons from Cracker Barrel

    Rebrand the Right Way: Lessons from Cracker Barrel

  • Designing Surveys People Actually Want to Complete (And Why That Matters More Than Ever)

    Designing Surveys People Actually Want to Complete (And Why That Matters More Than Ever)

  • Know Your Respondents — Or Risk Wasting Your Research

    Know Your Respondents — Or Risk Wasting Your Research

  • Synthetic Data – The Good, The Bad, and The Ugly

    Synthetic Data – The Good, The Bad, and The Ugly

  • 5 Mistakes to Avoid When Drafting Empathy-Driven Survey Questions

    5 Mistakes to Avoid When Drafting Empathy-Driven Survey Questions

  • What Pride, Juneteenth, and the Fourth of July Teach Us About Culture-Driven Strategy

    What Pride, Juneteenth, and the Fourth of July Teach Us About Culture-Driven Strategy

  • Unbiased Perspectives: Why Objectivity Matters in Research

    Unbiased Perspectives: Why Objectivity Matters in Research

  • The Heart of Insight: How Empathy Leads to Better Research

    The Heart of Insight: How Empathy Leads to Better Research