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  • Rebrand the Right Way: Lessons from Cracker Barrel

    Rebrand the Right Way: Lessons from Cracker Barrel

  • 18 Years with Stew: Lessons in Loyalty, Longevity, and the Power to Evolve

    18 Years with Stew: Lessons in Loyalty, Longevity, and the Power to Evolve

  • Designing Surveys People Actually Want to Complete (And Why That Matters More Than Ever)

    Designing Surveys People Actually Want to Complete (And Why That Matters More Than Ever)

  • Measuring Marketing Effectiveness: KPIs and Metrics for Success

    Measuring Marketing Effectiveness: KPIs and Metrics for Success

  • 5 Mistakes to Avoid When Drafting Empathy-Driven Survey Questions

    5 Mistakes to Avoid When Drafting Empathy-Driven Survey Questions

  • What Pride, Juneteenth, and the Fourth of July Teach Us About Culture-Driven Strategy

    What Pride, Juneteenth, and the Fourth of July Teach Us About Culture-Driven Strategy

  • Unbiased Perspectives: Why Objectivity Matters in Research

    Unbiased Perspectives: Why Objectivity Matters in Research

  • The Heart of Insight: How Empathy Leads to Better Research

    The Heart of Insight: How Empathy Leads to Better Research