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  • Digging into the difference between Consumer and Customer Segmentation

    Digging into the difference between Consumer and Customer Segmentation

  • Virtual Focus Groups: Engaging Participants in a Digital Environment

    Virtual Focus Groups: Engaging Participants in a Digital Environment

  • The Power of Mixed-Method Approaches in Market Research

    The Power of Mixed-Method Approaches in Market Research

  • Methodology Deep Dig: Online Digital Communities

    Methodology Deep Dig: Online Digital Communities

  • Pie Charts – How Bad are They Really?

    Pie Charts – How Bad are They Really?